Skip to Main content Skip to Navigation
Journal articles

How conformity can lead to polarised social behaviour

Abstract : Learning social behaviour of others strongly influences one's own social attitudes. We compare several distinct explanations of this phenomenon, testing their predictions using computational modelling across four experimental conditions. In the experiment, participants chose repeatedly whether to pay for increasing (prosocial) or decreasing (antisocial) the earnings of an unknown other. Halfway through the task, participants predicted the choices of an extremely prosocial or antisocial agent (either a computer, a single participant, or a group of participants). Our analyses indicate that participants polarise their social attitude mainly due to normative expectations. Specifically, most participants conform to presumed demands by the authority (vertical influence), or because they learn that the observed human agents follow the norm very closely (horizontal influence).
Document type :
Journal articles
Complete list of metadata

https://hal-univ-paris.archives-ouvertes.fr/hal-03481031
Contributor : Equipe HAL Université Paris Cité Connect in order to contact the contributor
Submitted on : Wednesday, December 15, 2021 - 9:53:35 AM
Last modification on : Thursday, April 7, 2022 - 1:58:21 PM
Long-term archiving on: : Wednesday, March 16, 2022 - 6:21:23 PM

File

journal.pcbi.1009530.pdf
Publisher files allowed on an open archive

Licence


Distributed under a Creative Commons Attribution 4.0 International License

Identifiers

Citation

Folco Panizza, Alexander Vostroknutov, Giorgio Coricelli. How conformity can lead to polarised social behaviour. PLoS Computational Biology, Public Library of Science, 2021, 17 (10), ⟨10.1371/journal.pcbi.1009530⟩. ⟨hal-03481031⟩

Share

Metrics

Record views

10

Files downloads

18