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Terminologie et sémiologie de la communication publicitaire

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https://hal-univ-paris.archives-ouvertes.fr/hal-01243341
Contributor : Jean-Michel Benayoun Connect in order to contact the contributor
Submitted on : Monday, December 14, 2015 - 9:30:46 PM
Last modification on : Saturday, June 25, 2022 - 8:56:29 PM

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  • HAL Id : hal-01243341, version 1

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Jean-Michel Benayoun. Terminologie et sémiologie de la communication publicitaire. Cahiers du CIEL, pp.121-133, 2006, Des fondements théoriques de la terminologie, 2906 731 26-9. ⟨hal-01243341⟩

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